Data is the new oil. Every day we create 2.5 quintillion bytes of data. 90 percent of the data in the world today has been created in the last two years alone – and with new devices, sensors and technologies emerging, the data growth rate will likely accelerate even more. Not only centralized SW giants, but also mobile and network operators and various enterprises that install huge number of devices or any electronic infrastructure are in position to put the sensors in their equipment and collect huge amount of data. Some of this data is perishable – i.e. it must be consumed instantly or it looses value. Some of this data is long-lasting. No mater what kind of data stakeholders collect, they usually have the same problem: how to draw additional profit from this data, beyond it’s immediate and obvious purpose1.
All this data would have value for many parties and can be further monetized. Data collectors could become data sellers, and offer collected data on the specialized data marketplace. On the other hand, data buyers would be interested to browse offered data streams and buy them, then use this data to further process it and/or build new services for their customers.